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How to Become an Authority in Your Industry

SMART Businesses Do This...
SMART Businesses Do This...
Episode • Dec 22, 2022 • 32m

How would you like to be known as an authority in your field? What benefits does it bring you? I have been known in four industries and featured in major magazines. In fact, I was on the front cover of a prominent mergers and acquisitions magazine. 

I utilize authority, and the power that comes with authority, to gain customers. I do that by doing the one thing that most people won't do: putting myself out there and proving that I'm the real deal. In a world where other people talk the talk, I like to walk the walk. I like inviting journalists to come and watch me do what I claim I can do. 

When you don't fail and succeed repeatedly, you have evidence that you are the real deal, and nothing gives you authority beyond that. So how can you build your authority? Today, I have two gentlemen who are both incredible at creating authority, and we will share our experience and tips with you. 

Let's welcome Zack Blakeney and Samuel Smith. Zack is a Self-Mastery and Consciousness Mentor for Leaders and Founders. Sam, also known as The Small Business Surgeon, helps business owners generate more revenue for their businesses.

Tune in to SMART Businesses Do THIS and get meaningful insights on building your authority and attracting more people into your world!


"People get very caught up in metrics–how many clicks I got, how many likes I got, all this other stuff–and they forget that every single click is actually a person."

- Samuel Smith


"If you want to shift reality, you have to be IN reality. If not, reality shifts you."

- Zack Blakeney

In This Episode:

- Adam walks us through his journey of building his authority across four different industries and being featured in prominent publications

- How Zack became so good at being an authority at what he does and his tips for doing it

- Samuel talks about how he built his authority in the real estate industry by giving value

- Adam shares how he crafted a Black Friday Promo which made him an authority in creating such promos

- What pivotal step made Zack and Samuel realize that they have reached a certain level of authority in their respective communities?

- A lesson on authority building from the creator of the Million Dollar Mastermind

- How often should you post on social media, and what mistakes do people make that would cause them to fail?

And much more…

Resources Mentioned: 

- Get More Sales with Upsells

Connect with the Panelists: 

- Samuel Smith

- Zack Blakeney

Connect with Adam Lyons:

- Website

- LinkedIn

- Facebook

- Instagram