Ep. 167: Cleverman Chronicles: How Carlos Barreto Is Transforming Hair and Beard Color for Men
On this episode of the Friends in Beauty podcast I welcome Carlos Baretto, the CEO of Cleverman, to the Friends in Beauty guest chair. Carlos is an international marketing professional with extensive experience in building successful consumer businesses across multiple geographies. He has worked with major companies such as The Coca-Cola Company, P&G, Kimberly-Clark, and Revlon Corporation, honing his skills in product and brand-building management.
Carlos has successfully built a six-figure business with Cleverman, offering the most customized hair and beard color for men. Cleverman has recently received funding and is growing rapidly, launching new products and expanding into new channels. Carlos is passionate about delivering customized solutions to consumers and is excited to continue to grow and innovate in this space.
I had such a great time talking to Carlos! The fact that he has successfully worked with so many major brands and has now launched his own I had so many questions for him.
In this interview Carlos shares:
-A glimpse into his marketing background for some of the top brands
-The technical process for launching Cleverman
-Why he chose to launch with hair color for men first
-The rising opportunities in the market for men focused brands
-Some of his male grooming fails
-His expert advice on marketing to your clients
-How he’s using AI for his brand
-The future of Cleverman and so much
Let’s go ahead and jump into this conversation with Carlos and if you prefer to watch our faces then tune in on YouTube.
Enjoy this episode!
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Resources Mentioned In This Episode:
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