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Plurality of Identity (Feat. Bryan Mahoney, Chord)

Future Commerce
Future Commerce
Episode • Apr 15, 2022 • 51m

Living in a Headless World 

  • Bryan Mahoney is back today to talk about recent news at Chord such as launching Chord Commerce Hub
  • “We see Chord Commerce Hub as the mission control for business users.” -Bryan
  • If you’re trying to be efficient, you’re doing it wrong. The right way is oftentimes the hard way.
  • “The core tenant of headless for me, is taking a first-principles approach to building. It's not the technology behind it. It's that it obviates you to have to build, starting with no assumptions and starting with the questions: who do we want to be and what do we want our identity to look like.” -Phillip
  • In order to build a great business, you have to understand your customer
  • “You understand your customer with data and not tricking them into making a purchase by following them around the internet, but really collecting great data, being upfront about the data that you're collecting, and then using that data to make better experiences.” -Bryan M.

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