Brett Freeman and Alex DelSordo, founders Grape Intentions wine club
This episode of DC Entrepreneur Radio features Brett and Alex who started Grape Intentions, a wine club that helps do good by giving a percent of their online purchases to select charities. Brett who had training as a sommelier and Alex had run a rowing repair shop, a sport the two friends have in common. They talk about how they developed the startup, the issues and challenge behind shipping a product like wine, and how they developed a 'palate picker' algorithm to help customers confused by foreign wine labels discover the ideal wines for them.
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