A native New Yorker with Indian roots, Shadoh Punnapuzha is the founder and formulator of taïla skincare. Raised in a household where an Ayurvedic lifestyle was paramount — her parents native land, Kerala, India nurtured her everlasting curiosity in the healing power of nature. This instilled a forever growing intuitive connection to botany, leading her on a journey to share the ancestral wisdom of Ayurveda through taïla. Shadoh’s artisanal skincare formulations are 100% natural made in NYC.   -------------------------- In today's episode, we cover:

• Shadoh's backstory with Ayurveda
• Taila's mission statement
• How Shadoh came up with Taila
• Realizations and lessons about the skincare industry
• How she met Michelle at Same Skin
• Approaching marketing: the importance of brand messaging and keeping true to your brand's identity
• Taila's bestsellers and other products currently offered
• The inspiration behind Taila's packaging
• Advice Shadoh would give to her younger self

----------------------- RESOURCES:

• KMA Canva Sprint Day - 1:1 Design Intensive
• Episode 054: Client Case Study - Same Skin

----------------------- Guest info:   For more on Taïla Skincare, you can find her as taliaskincare on Instagram, TikTok, and Facebook.   Use code KMA15 for 15% off tailaskincare.com!   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.