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Bonus Episode: Refuting Your Email Alibis with Dave Rodenbaugh from Recapture

Honest Ecommerce
Honest Ecommerce
Episode • Jul 28, 2022 • 25m

Dave Rodenbaugh is the founder of Recapture.io, an abandoned cart and SMS/email marketing service for WooCommerce, Shopify, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro and more. 

Founded in 2015, Recapture has processed over 1.9 billion in gross merchant volume (GMV) and recovered over $190,000,000 for stores worldwide. 

Email is Dave's middle name. 

Dave is also the co-host of the RogueStartups podcast and the WP Minute Ecommerce show. He now works exclusively on ecommerce and has a passion for making merchants of all kinds more successful with their stores. 

He truly loves email, dark beer, lifestyle businesses and his family. Not necessarily in that order. 

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:15] What is Recapture?
  • [02:14] How Recapture recovered almost $200 million
  • [03:10] The Ecommerce Email Playbook
  • [05:14] No excuse to having no email strats
  • [08:36] Biggest fear that merchants have about email
  • [09:30] You’re not annoying your customers
  • [11:01] Big brands are not perfect, especially in strategy
  • [11:47] Why you should sign up on newsletters
  • [12:48] Just send the emails
  • [13:49] Dave’s Email Ladder Strategy
  • [15:41] Solutions for “not knowing what to say”
  • [16:19] Solutions for busy founders
  • [17:11] Unsubscribes are actually a good thing
  • [17:54] Start with default emails provided by platforms
  • [18:49] When “good enough” is enough to send
  • [19:51] Mistakes can work the best or be fun
  • [20:17] Alternate ways to give value aside from discounts
  • [24:04] Where to find Dave and Recapture

Resources:

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