Ep. 98: Melissa Hibbért, Founder of Shyft Beauty, Is Providing Access To Underserved Beauty Brands + Founders
Melissa is a former Corporate Marketing Executive turned Beauty Entrepreneur; A natural business evolution for her - combining a successful background in multi-cultural advertising, brand & product and entertainment marketing with her immense passion for Beauty.
Melissa has always wanted women to feel empowered in their Beauty! To accomplish that, she has built a remarkable career as a go-to Beauty Expert in Film and Television and took a strategic pivot to become a Beauty Brand Consultant to established and emerging brands.
SHYFT Beauty was birthed from Melissa’s intentions to create a lasting change - to make an impact and to help the Beauty industry move or “shift” into more diverse and inclusive space, while also providing access to brands and beauty founders who are often underserved.
Melissa is an advisor, mentor and Tech investor, but most importantly, she is a Mother to her beautiful & vibrant daughter Milan. And one more thing, she has a penchant for wearing red lipstick, collecting books, visits to the vineyard, listening to reggae music and frequent spa visits!
Melissa serves on the Board of Directors for The Art of Tru Light Inc. She is also a tech investor to Streamlytics and a proud supporter of award winner, Beautiful Spirited Women, a non-profit dedicated to empowering and advocating for girls.
I had such an amazing chat with Melissa. In this interview she shares:
-How she merged her love of marketing + beauty to creat Shyft Beauty
-Why it’s important for her to support underserved beauty brands of color
-Where most creatives go wrong with their marketing efforts
-How networking plays a role in her business
-How she balances motherhood, being a business woman, and self care
-And so much more
Let’s go ahead and jump into this amazing chat with Melissa & if you prefer to watch our beautiful faces then tune in on YouTube.
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Resources Mentioned In This Episode:
-Canva
-Enzuri Beauty
-Shyft Beauty
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Social Media Info:
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Shyft Beauty (Instagram) -@shyftbeauty
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