After 2 years of global upheaval with many challenges from the market and changes in consumer habits, HEINEKEN Vietnam still maintains its leading position; and at the same time launched many innovative products. The above success of HEINEKEN Vietnam is fueled by effective marketing campaigns. Most recently, HEINEKEN Vietnam also won big at the MMA Smarties Vietnam 2022 when it brought home the prestigious “Marketer of the Year” award for the second year in a row and was honored in other categories.

In this episode of the Vietnam Innovators podcast, we will join host Hao Tran with Anna Bizon -  Marketing Director of HEINEKEN Vietnam right at their headquarters in Ho Chi Minh City. Anna has more than 20 years of brand management experience working with HEINEKEN in different markets across Europe and Asia. We’ll hear about the strategies that have marked HEINEKEN Vietnam’s success in more than 30 years of operation in the Vietnamese market as well as Anna’s perspective on Vietnamese consumers and people development in marketing.

Listen to this episode on YouTube
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