Seth Goldman is a foundational entrepreneur in the wellness space, being the co-founder of Honest Tea and investing early in Beyond Meat and other companies that set a gold standard of “better for you” products. More an activist than an entrepreneur, Seth was passionate about making the change he wanted to see in the world – it just so happened that he wanted to see a less sweet drink on the market. He’s also the co-founder of Eat the Change, a new platform dedicated to foods that are better for us and the planet. Their first product foray is some delicious fungi jerky – and you know how much we love mushrooms.

Seth talks about...

• The inspiration behind Honest Tea
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• Getting involved with other companies and creating impact
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• Taking one step in the right direction
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• Replacing meat-based foods with superior plant-based offerings
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• Getting people invested in plant-based food
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• How Eat the Change started offering mushroom jerky
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• The importance of doing work you care about
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• Finding people to invest in change

Resources:

• eatthechange.com
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• honesttea.com
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• linkedin.com/in/seth-goldman-234bb7124
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• Twitter: @honestseth
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• Visit earthandstar.com and use code “HTW” for 15% off at checkout

Highway To Well is a production of Crate Media