avatar

The Disinformation Playbook

Stories and Strategies with Curzon Public Relations
Stories and Strategies with Curzon Public Relations
Episode • Sep 8, 2024 • 22m

There is an anatomy of a disinformation campaign.  

In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink.  

But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, we can conduct experiments to test different interventions and techniques on audiences – simulating exposure to disinformation in a controlled environment. 

Listen For:
4:40 Understanding the Life Cycle of Disinformation
9:36 The Role of Receptive Hosts (or DisInfluencers)
11:15 Importance of Early Warning Systems
15:06 Experimentation and Simulated Exposure 

Guest: Shayoni Lynn, Lynn Group
Website | LinkedIn

How Hate Spreads: How Hate Spreads: A briefing note from The Misinformation Cell - Lynn

Mpox and Conspiracy Theories:  Mpox and conspiracy theories - Lynn

Rate this podcast with just one click 

Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Apply to be a guest on the podcast

Connect with us

LinkedIn | X | Instagram | You Tube | Facebook | Threads

Request a transcript of this episode

Support the show

Switch to the Fountain App