- Retargeting vs. remarketing (0:42)
- What exactly is retargeting (2:00)
- What is going on behind the scenes to allow it to happen (2:30)
- How the retargeting audience list is created (4:23)
- What is frequency capping and why you shouldn’t ignore it (7:20)
- Granular’s retargeting best practices (9:37)
- What are the types of retargeting ads we use (14:19)
- Compare and contrast third-party platforms vs. setting up natively (19:16)
- How Granular incorporates retargeting w/ Google Search (25:29)
- Share some advanced tactics YouTube (29:19)
- How to use engagement retargeting on social platforms (28:52)
- How to utilize landing page customizations with retargeting (35:23)
- Myths of retargeting (39:40)
Activity