Episode 163: Nonfiction Book Messaging Myths for Business Owners
In this episode, Jodi welcomes book marketing consultant and author coach Aryn Van Dyke. Aryn shares her extensive experience from working at HarperCollins to founding Book Rockstar in 2019. Together, they delve into the importance of book messaging for nonfiction authors, breaking it down into four key elements: what, who, why, and how. Aryn offers actionable insights and real-world examples for how business owners writing books can create compelling messaging that connects with their target audience, ensuring their book stands out. Tune in for invaluable tips on positioning your book effectively in the marketplace and transforming your marketing strategy.
Time Stamps:
00:00 "Write, publish, market podcast for entrepreneur authors."
04:54 Authors should communicate book content effectively.
09:12 Consider reader's demographics and felt needs. Connect.
12:32 Understanding the author's motivation for writing.
15:53 Crafting impactful messaging to meet readers' needs.
19:38 Sharing method for achieving success in life.
21:05 Plan, create, and repurpose content for promotion.
26:07 Memoir written with a fiction-like narrative.
27:33 Grateful for listening, check out author mentorship.
Keywords:
book publishing, book marketing, entrepreneurs writing a book, book marketing consultant, author coach, nonfiction genres, book marketing strategy, book messaging, target reader, reader avatar, social media marketing, email marketing, book description, book launches, independent authors, personal stories, publishing industry, HarperCollins, Book Rockstar, reader connection, emotional connection, book promotion, Amazon a plus content, business book, book positioning, content creation, writing tips, memoir writing, marketing myths, book recommendations
Resources Mentioned:
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Win When They Say You Won’t by Daphne Jones
The Cormoran Strike Series by J.K. Rowling (writing under the pseudonym Robert Galbraith)
A Court of Thorn and Roses series by Sarah J. Maas
Donald Miller’s books
Lisa Turkhurst’s books
About Our Guest:
Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors.
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/191kuUdCkjKVn9p_bvK4RQzDwOQ-g8OY1zKYhqGpmKXE/edit?usp=sharing