How to enter Japan's retail market. Expert's insights. Part 1.
This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners.
Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.
In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market and other channels to enter Japan with FMCG.
Highlights from the episode:
- Understanding the unique characteristics of Japan's retail environment, including its emphasis on expertise and focus for success.
- Exploring the diverse retail structure, from supermarkets and department stores to vending machines, and how space constraints influence consumer behavior.
- Uncovering opportunities for imported products and navigating the complexities of distribution channels, including insights on working with distributors in Japan.
- The importance of data-driven decision-making and strategic channel selection in maximizing success in the Japanese market.
- Insights into the evolving role of online channels like Amazon and Rakuten, and their impact on consumer shopping habits.
Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.
Don't forget to subscribe not to miss the second part of our conversation.
Speakers LinkedIn Profiles:
Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/
Guest, Rupert Sutton https://www.linkedin.com/in/rupertsuttonwebenasia/
Rupert is also the author of the book Export and Expand. You can find the blog Export and Expand of Rupert Sutton at https://exportandexpand.com/
Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz
Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/
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