Pete MacInnis of eLEND Solutions on latest dealer survey

A new dealer survey from eLEND Solutions confirmed that dealerships are experiencing a significant disconnect between the online and in-store process; one that they agree must be solved to shorten transaction times and improve the customer experience. But, while the majority indicate that digital retailing offers a solution by speeding up steps in the traditional sales process, the survey results showed that dealers remain reluctant to fully embrace digital retailing.