avatar

Episode #7: Unleashing Revenue Growth: Sangram Vajre Reveals the Evolving Role of Marketing

Bridge the Gap™ by Revenue Reimagined
Bridge the Gap™ by Revenue Reimagined
Episode • Aug 29, 2023 • 26m

Challenge the Status Quo and Ignite Revenue Growth with Marketing Maven 
Sangram Vajre as he breaks free from traditional approaches to captivate 
audiences and drive business success.

Our  guest is none other than Sangram Vajre:

Sangram Vajre is a go-to-market leader, having mastered the art of 
intertwining revenue growth with advanced marketing strategies in his 
current role as the CEO of GTM Partners. This came to fruition from his wealth
of experience which includes founding Terminus, the pioneer account-based 
marketing platform, and working at Pardot under the Salesforce umbrella. He
also brings to the table the unique insight of a three-time author, setting him
apart as an industry thought leader. Known for his profound understanding of
the B2B space, Sangram is highly skilled at solving go-to-market problems 
and reshaping organizational perspectives on marketing.

Marketing is not just about leads and banners, it's about creating a message that hooks people's attention. - Sangram Vajre 

In this episode, you will be able to:

  • Discover the significance and impact of an effective Go-to-Market 
  • Strategy in the business landscape. 
  •  Uncover how the role of marketing has evolved to become a key driver for revenue growth. 
  • Explore the power of storytelling in creating compelling marketing narratives. 
  • Learn the art and importance of striking a balance between technology and human connection in your marketing efforts. 
  • Understand the necessity of continuous learning and adaptation in the ever-changing marketing scene.  



🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.

Switch to the Fountain App