#348 - The Identity Data Dilemma: Martech, Adtech, and IAM with Eve Maler

Eve Maler returns to Identity at the Center for her seventh episode, bringing her signature insight and humor to a deep conversation about the state of digital identity. Jeff and Jim explore the gap between lagging IAM programs and next-gen technologies with Eve, who dives into her research on non-human identities, the power of identity services as products, and how martech and adtech intersect with customer IAM. Plus, get a preview of her EIC talk and the latest on Identi-Squabble, the identity game show set for Identiverse. Don't miss this packed and playful discussion!

Timestamps:

00:00 - Assume breach, assume tracking

02:03 - Jim’s IAM theory and gap analysis

10:00 - Identi-Squabble game show preview

13:00 - Eve joins, talks SXSW experience

18:00 - Non-traditional Venn diagrams & stakeholder models

22:00 - Personhood credentials and digital death

27:00 - MarTech, AdTech, and the identity connection

35:00 - Consent is dead: what it means for IAM

47:00 - Treating identity as a product

50:00 - Identity’s role in organizational silos

53:00 - Identity Security: what is it really?

59:00 - Is “identity” big enough to hold all these qualifiers?

01:00:00 - Lighter note: would you rather meet past or future self?

Connect with Eve: https://www.linkedin.com/in/evemaler/

Venn Factory: https://www.vennfactory.com/

Conference Discounts!

Identiverse 2025 - Use code IDV25-IDAC25 for 25% off: https://identiverse.com/

Connect with us on LinkedIn:

Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/

Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/

Visit the show on the web at http://idacpodcast.com

Keywords:

Eve Maler, IAM, Identity at the Center, Identiverse, Identisquabble, Martech, Adtech, Personhood Credentials, Identity Security, Consent Management, Non-Human Identity, Identity as Product, Digital Identity, Venn Factory, Identity Governance, IAM Strategy, South by Southwest Identity, Privacy by Design