Lynsey chats to Rand Fiskin about creating powerful content, not just creating content with no real purpose. Rand shares how his software could help all kinds of marketers but also how he educates his own target audience about a product they don't know they need yet, a tricky stage that is often overlooked by marketers. This podcast is packed full of tips you can try yourself today and really makes you think about your customers' intent. Head to https://sparktoro.com/​ to learn more and for a free trial. 

we hope you enjoy the podcast

best wishes

Lynsey