AU 306: Michael Wilson on the Business of High-End Integration

SHOW NOTES

In this episode, we covered:

• How expanding into electrical work is helping Bethesda get involved in projects earlier.
• The power of peer collaboration and how Michael’s affiliate network drives innovation.
• Why focusing on design and lighting has reshaped how clients and partners see his team.

Michael also talks about the changing role of integrators in smart home design, how tariffs and economic uncertainty are impacting the industry, and why staying adaptable is more important than ever.

So let’s jump in—here’s Automation Unplugged with Michael Wilson.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au306

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.