Supply and Demand are the fundamental forces of all transactions, yet how well do merchants really understand their own price elasticity? This episode explores the power behind years of your store data, just sitting there, waiting to be turned into pricing insights with the magic of a one click install from a tool called PriceStack.
I'm genuinely blown away by the tool and how it can create a pricing model for not just one product, but how might price changes on one product effect sales of other products, or discounts and promotions you should offer, etc.
Stop leaving money on the table and listen to this episode on the future of pricing for Ecommerce.
(0:00) The future of pricing strategy and personalization
(1:03) Sponsor: PriceStack introduction
(1:35) Three-part mini series on pricing and operational costs
(3:30) Maximizing customer acquisition and profitability
(5:17) Fixed pricing practices and luxury brand strategies
(8:36) Customer development and invisible supply and demand
(12:33) Sponsor: PriceStack and pricing models
(15:18) Brecker Breeze's economic background and PriceStack's origin
(21:59) Implementing PriceStack for pricing analytics
(22:45) The intersection of pricing, machine learning, and AI
(26:45) Data science, customer satisfaction, and pricing balance
(30:25) Merchant growth, revenue, and avoiding over-discounting
(34:40) Integrating pricing strategies with ecommerce platforms
(36:05) Sponsor: Shopify Plus
(37:30) Closing thoughts on advanced pricing strategies