SPONSORED EPISODE: Market Scan president and CEO Rusty West

With chip shortages and other supply-chain problems continuing to hinder automakers, Market Scan president and chief executive officer Rusty West recapped how OEMs are using incentives and rebates. West also touched on how crucial real-time data is now and going to be in the future for OEMs and their captives to have a true grasp of what’s happening on the ground at dealerships.