Every 5-10 years it’s important to reevaluate your brand and see if it’s still relevant. Kimberley shares her personal experience with rebranding and talks to interior designer Jackie Glass about a major rebrand she recently underwent.
In this episode we learn:
- to be diligent about projecting your image—edit what you put online
- raising your fees can force you to be better at what you do
- to make better rules for yourself as the business owner
- always work on grooming new trades
- to treat existing trades with respect
Take Aways
1. When you photograph a room, make sure to also hire a professional stylist to assist and prop the spaces.
2. Edit the photos that appear on your website. Quality over quantity.
3. If you can’t yet afford a stylist, then practice taking good photos and videos. Flat lay some objects on a table and photograph those. This is also an easy way to show clients you are busy and working all the time.
It’s time to take control of your business.
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