From planning & scheduling your content for Instagram to what does and doesn't work in 2020, our guest today lays out a complete strategy to organic Instagram marketing that anyone can use to market their Shopify store starting today. We finish the episode with answers to your top Instagram questions.
Our Instagram expert in this episode is Leslie Eugene. Over the years, she's developed a reputation for helping fashion & beauty online brands build communities around their product or services that convert their audience into paying customers and brand evangelists. While social media plays a vital role in that conversion, there’s another distinctive key that makes all the difference in her success: her passion for great social media marketing.
Your questions answered:
- What’s the drawback in switching to a business account on Instagram - how much organic reach do you lose?
- What are the top 3 things small business should be doing on social that they probably aren’t?
- How often would you recommend posting in IG stories?
- How should an Ecom Store social media strategy change over the course of the store's maturity e.g pre-launch, launch, growth, maturity, etc.
- When does it make sense for a business to hire for organic social media?
- Does high engagement on your page reduce ad costs?
Links Mentioned
- Pretty Haute
- Planoly
- Iconosquare
- @miaray, @iamminglee - Examples of great Instagram accounts
Sponsors
- Get powerful marketing automation with Klaviyo's revenue-driving email platform
- Try Bold Product Upsell, free trial
- Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
- Improve your shop’s search engine ranking with Venntov SEO Meta Manager
Never miss an episode
Help the show
- Ask a question in The Unofficial Shopify Podcast Facebook Group
- Leave a review
- Subscribe wherever you get your podcasts
What's Kurt up to?
- See our recent work at Ethercycle
- Subscribe to our YouTube Channel
- Apply to work with Kurt to grow your store.