<p>In Episode 6, Scott and Perpend start a series about Side Hustles.

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<p>- The market is not saturated! You just have to compete for attention.</p>

<p>- Providing value uses the 8 forms of Capital (experiential, intellectual, social).</p>

<p>- "The more value you give them, the more they owe you, and they know this subconconsciously".</p>

<p>- Not everyone is your customer.</p>

<p>- Observe actions over words.</p>

<p>- Cash flow, and the reality check of accounts receivable. (not be boring).</p>

<p>- Real marketing.</p>

<p>We share many tips and details that you usually don't hear unless you pay someone for an ebook or online class. Skip the "build a website, gather email addresses, SEO" tips and instead give your best value.</p>

<p>Episode website: https://thrivingthefuture.com/know-your-customer</p>