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Using a Website to Grow Your Podcast (Coaching Call)

Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems
Streamlined Podcaster: Tips to Help Solopreneurs Improve Their Podcast Systems
Episode • Oct 20, 2022 • 48m

Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.


Top Takeaways:

  • Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to share too.
  • Optimize titles and descriptions. Use them to tell people what the episode is about, and use keywords that will help the episodes show up in searches.
  • Instead of trying to grow your podcast directly, grow your newsletter and social media followings. Then share your show with those audiences — your newsletter especially can be ripe for growth and promotion.

Check out Scott podcast

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