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Cross-sells & Upsells with Ezra Firestone of SmartMarketer

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Episode • Jul 12, 2016 • 30m

Ezra says, "If you have a business driven by the ad model, you MUST understand upsells, cross sells... it's what's allowed us to grow to $1.5million/month."

Ezra Firestone is a partner in BOOM! by Cindy Joseph and the company’s head of digital marketing. He runs a private network of eCommerce websites and regularly consults for companies across the U.S and Canada. He is the founder/creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs.

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Learn:

  • Conversion bonuses your site needs to have
  • The difference between cross sell and upsell
  • The right way to do cross sell
  • How Ezra sets up post purchase upsells
  • Ezra reveals all of his stats including his email revenue
  • and the product you’ll never guess he sold in 2009

Links:

  • https://smartmarketer.com/
  • https://zipify.com/
  • http://www.boombycindyjoseph.com/

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