How to Build a Personal Brand - Lorena Acosta

On this episode, I interview the Lorena Acosta, a personal brand evangelist who has amassed over 1,749,556 followers on LinkedIn.

Her brand and business, Be Busy Being Awesome is rooted in her core values…

Respect, trust, and being human shine through in everything she does.

On the show, we learn about what she attributes her incredible success to:

She describes her unique perspective on being authentic, why consistency creates credibility, and the importance of knowing how to craft your message for your audience.

We discuss how she approaches her content strategy, why she believes content should be less about you and more about the audience, why she believes brands need to be more humanized, how she feels about the community she’s built, and when is the wrong time to start a personal brand.

Lorena is focused on leaving a legacy she can be proud of.

She vulnerably shares how the death of her only sister tremendously affected her and caused her to reflect on think what she’ll be remembered for.

Lorena doesn’t want fame or fortune, she simply wants to impact the lives of others.

Links and Resources:

01:49 Be Busy Being Awesome

16:50 "Content is about the audience"

19:47 "Success isn't about greatness it's about consistency. Consistent hard work leads to success, greatness will come."

You can find Lorena:

Website: https://www.linkedin.com/company/be-busy-being-awesome/

Social Media:

Linkedin: https://www.linkedin.com/in/lorenabranding/

Instagram: https://www.instagram.com/bebusybeingawesome/

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