In this episode, Alice Heiman dives into the intricacies of a successful sales strategy and emphasizes the pivotal role of CEOs in shaping and driving that strategy. She underscores the importance of quality conversations in sales, the need and game plan for better prospecting, and the crucial role of marketing in the sales process.

Alice also touches upon the significance of positioning in and the collaborative nature of modern sales strategies. The conversation is peppered with actionable insights, and is a must-listen for anyone looking to elevate their sales game.

Key Topics Discussed:

• Sales Strategy's Evolution: Alice speaks on the importance of a holistic approach to sales, which includes not just the sales team but also customer success, support, marketing, and subject matter experts. CEOs play a pivotal role in harnessing these resources and driving the vision.
• Prospecting and Quality Conversations: The essence of sales lies in having meaningful conversations. Alice emphasizes the need for better prospecting to ensure salespeople have enough leads and the importance of quality over quantity in these interactions.
• Marketing's Role in Sales: Marketing plays a crucial role in driving a company's online presence. This digital presence sets the stage for salespeople, making their outreach more effective.
• Team Collaboration in Sales: Modern sales is a team sport. From senior executives to customer success teams, everyone plays a role in ensuring a successful sale.

Resources Mentioned:

1. Book: "How to get a meeting with anyone" by Stu Heinecke
2. Companies for sending gifts:

• Sendoso
• Alyce
• Postal
• Gift Goose
• Packed with Purpose

1. Alice Heiman's blog article: "Poorly Positioned" The article is also on LinkedIn.

Learn more about sales strategies by visiting Alice Heiman's website, blog, and check out the additional resources mentioned above.

Question to consider: What advice or insights would you like to incorporate into your own sales approach?

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