Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical.

We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies.

John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus on Texas for growth.

We touch on personal experiences and reflections on entrepreneurship, and the evolving landscape of corporate employment, particularly in the context of healthcare and optometry.

John and I explore the balance between growth and value in business, the challenges posed by healthcare consolidation, and the importance of leadership as influence.

John emphasizes the need for personal growth and a positive mindset, encouraging listeners to start their journey toward improvement and success.

00:00 Introduction and Personal Background
02:07 Overview of Texas State Optical
05:01 Understanding the Optometry Business Model
11:11 Marketing Strategies and Brand Management
18:53 Strategic Focus on Texas
25:02 Reflections on Industry Dynamics and Personal Insights
26:32 The Shift in Corporate Employment and Loyalty
30:15 Balancing Growth and Value in Business
34:44 Navigating Healthcare Consolidation Challenges
39:10 Leadership as Influence and Personal Growth
45:51 The Importance of Starting and Continuous Learning

Guest LinkedIn: https://www.linkedin.com/in/jdmarvin/

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