Cana CEO Matt Mahar on launching a "Replicator for beverages," turning a product into a platform, working with The Production Board and more | E1399

Cana is back on the podcast, previously David Friedberg teased the "molecular beverage printer" on E1365.  This time, we speak and to CEO Matt Mahar about pricing, their go-to-market plans, their cartridge subscription process, Cana's potential climate impact, current flavors and more!  Molly was the first outsider to tour their facility and she tried a whole bunch of beverages from the Cana One.

(0:00) Jason and Molly tee up today’s topics: a deep dive on the just-launched Cana product!
(1:30) Molly and Jason break down Molly’s site visit to the Cana facility and the taste tests
(8:36) Bubble
(9:57) Cana’s starting price point, cartridges, cost per drink, and more
(19:34) Masterworks
(21:06) Molly’s intros Cana CEO Matt Mahar, and they talk about the origins of the product, impact of the bottling industry, how the product works mechanically
(31:39) Superside
(32:53) Understanding non-obvious climate solutions, Cana product breakdown and pricing
(40:03) Cana as a creator platform, big picture vision of what is possible
(54:09) Cana’s economic impact on the bottling industry, Matt’s background, working with TPB

Check out Cana: https://www.cana.com

FOLLOW Jason: https://linktr.ee/calacanis
FOLLOW Molly: https://twitter.com/mollywood