Keep Your Boat Afloat: Carl Gould on Strategies During Economic Times of Winter
Carl Gould is an expert in business growth, having grown and scaled multiple business, before transitioning into becoming a coach, and encouraging others to follow his lead.
In this week's edition of the show, Carl and Gavin hold a thought-provoking discussion on why it's important to zero in on the customers who desperately need your help, the actions and strategies that can help your business through this economic winter, and why building a community now is more important than ever.
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KEY TAKEAWAYS
- The economic seasons are a generational phenomenon, and have played out in the same way throughout history. When we reach a certain time in our levels, our spending and saving priorities change.
- Every business needs to have an up-sideways-down strategy, meaning that expansion follows market positivity, and contraction follows economic shrinkage.
- It times of economic winter, the number one strategy to combat uncertainty among humanity, is to seek safety in numbers. This is why we've seen such an explosion of groups in the past weeks.
- The value of a membership system cannot be overstated at this time. Those who feel as though they have special access to a service unreachable by others, often feel a greater sense of security and belonging.
- During times of uncertainty, customers always value the experts more. People become far more selective and discerning, and so will gravitate towards those they respect and trust.
BEST MOMENTS
'We wanted to own stuff. Millennials don't want to own stuff, they just want access to things'
‘A world conflict galvanises people'
'Winter is a wonderful time if you're ready for it'
‘If you're under lockdown, then take advantage of this time to regroup and recalibrate'
VALUABLE RESOURCES
The Business Mastermind Podcast
Carl Gould - https://carlgould.com
Carl Gould Twitter - https://twitter.com/carlgould
Carl Gould LinkedIn - https://www.linkedin.com/in/carlgould/
Carl Gould Facebook - https://www.facebook.com/thecarlgould/
Get your free copy of Gavin Preston's invaluable guide now - 'Keep Your Boat Afloat: Business Survival Guide For COVID-19 Times' at: Bit.ly/keepyourboatafloat
To contact Gavin about how he can help you and your business, email gavin@gavinpreston.com
ABOUT THE GUEST
Carl Gould
Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40. 7 Stage Advisors, has mentored the launch of over five thousand businesses. Some of the companies he's helped are companies like Allstate, American Idol , USA Olympic Track, IBM, McGraw-Hill and the US Army
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
CONTACT METHOD
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