White Claw vs. Truly: Activating a New Market

In this episode of Brand2Brand, Thomas and Veronica compare marketing tactics seen in the hard seltzer industry as major players compete to dominate the market. From White Claw to Truly, brands have worked to devise targeted strategies aimed to activate new audiences, shape perception, and stay relevant.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.