Using LinkedIn to Build Your Network With Dr Sharon T McLaughlin MD FACS
Title: Using LinkedIn to Build Your Network
Introduction:
- LinkedIn as the best platform for B2B networking
- Importance of having a LinkedIn profile
- Optimizing Your Profile:
- Using a professional headshot and your real name
- Choosing a background photo that represents you or your brand
- Crafting a headline with relevant keywords and a clear focus
- Writing a concise and skimmable summary with your offerings and contact information
- Listing work history, certifications, and skills
- Creating Engaging Content:
- Understanding the audience and their interests
- Avoiding stock photos and using original or event photos
- Adding an inspirational message or personal perspective to your posts
- Sharing industry news with relevant images and providing commentary
- Using hashtags to increase visibility and making connections with people using the same hashtags
- Building Connections:
- Connecting with people you know and expanding your network
- Requesting introductions from mutual connections
- Exploring business pages and connecting with employees
- Endorsing skills and sharing other people's posts
- Joining relevant LinkedIn groups for industry engagement and connections
- Maximizing Engagement and Insights:
- Experimenting with different posting times and content types to increase impressions
- Creating original content and becoming a thought leader in your field
- Using pinned posts to highlight important content at the top of your profile
- Utilizing LinkedIn Groups for engagement and networking
- Focusing on providing value and being helpful to others in your posts
- Reaching Out and Networking:
- Finding common ground and mutual interests when connecting with new people
- Sending personalized messages to connect and schedule virtual meetings
- Requesting connections to introduce you to their connections
- Exploring opportunities for virtual coffees or meetings to establish relationships
Conclusion:
- Consider starting a newsletter to engage with your network
- Track insights and engagement to optimize your LinkedIn strategy
- Continuous networking and relationship building for professional growth
Dr. Sharon Mclaughlin is board certified plastic surgeon. She is founder of the Female Physician Entrepreneurs Network and Business Program where she empowers women physicians by helping them turn their idea into profitable businesses so that they can have the freedom to live their best life.
She is also the founder of Mind Lull, which helps others slow down by providing tools and journals which help small business owners improve their focus and have more fulfillment.
Her latest book, Thriving After Burnout, is a compilation of stories from women physicians who share tips and strategies on what helped them during burnout.
Thriving After Burnout
For women physicians
You can find Dr Mclaughlin’s planners here
Her website
https://sharonmclaughlinmd.com
You can reach her at
sharon@sharonmclaughlinmd.com