Perry Marshall On How To Detox, Declutter And Dominate Through Elimination
In this week's show, Gavin talks to the author of '80/20 Sales And Marketing', Perry Marshall, one of the most renowned business strategists on the planet, and endorsed in both Forbes and Inc Magazine.
Perry joins Gavin to discuss his new work, 'Detox, Declutter, Dominate: How To Excel By Elimination', and also the 20-120 rule that could aid you in increasing productivity and time management.
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KEY TAKEAWAYS
- 20% of your business generates 120% of your profits. The bottom of your business therefore loses profits, and drags down your top offerings. This is the 20-120 rule and is universally true.
- There is no rule that says we must keep clients who drag down our profitability. We must see this negative effect as detrimental to the business as a whole, and we must not be afraid to cut clients loose if they lose us money and time.
- There's a reason why the larger corporations maximise profits and increase efficiency through automation and by taking an unbiased approach to cutting costs. Smaller businesses should follow the example and put their business first.
- We can increase our productivity by devoting a portion of our day at the beginning to the planning and realignment of our thinking, and of our time.
BEST MOMENTS
'If there's a skill and approach to life that you can master, then surely that's a game-changer'
'It's almost a dead certainty that a percentage of your clients are losing money'
'This isn't about chopping and cutting. This is a central business philosophy'
'Use renaissance time to gain certainty and clarity'
VALUABLE RESOURCES
The Business Mastermind Podcast
Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc
Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat
Detox, Declutter, Dominate: How To Excel By Elimination by Perry Marshall (Amazon)
80/20 Sales And Marketing by Perry Marshall(Amazon)
Perry Marshall - https://www.perrymarshall.com/8020-book/
Perry Marshall Twitter - www.twitter.com/perrymarshall
ABOUT THE HOST
Gavin Preston
Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and
high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.
Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline
Managers. He is an expert in Business Growth Strategies, Peak Performance
Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership
Development, Team Development & Motivation, Leading Change, Stakeholder
Management, Personal Effectiveness and Behavioural Change.
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