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273 | Shifting To Full-Time Founder: Stability vs. Risk | with Shaina Rainford

Honest Ecommerce
Honest Ecommerce
Episode • Apr 15, 2024 • 21m

A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. 

Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth, which is now the company's #1 best selling product and a viral sensation. 

Shaina, who is also a licensed Nurse Practitioner, helped her mother perfect the formulations and ensure that the ingredients were all natural and safe. 

In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor.

In This Conversation We Discuss:

  • [00:40] Intro
  • [01:53] The origin story of a hair care breakthrough
  • [02:55] Harnessing homemade remedy to restore hair health
  • [03:45] Using Instagram to validate potential market
  • [04:34] Building a brand story and launching with impact
  • [06:01] Scaling followers using strategic collaborations
  • [06:33] Finding relevant pages to reach a wider audience 
  • [07:46] Prioritizing organic reach across platforms
  • [08:06] Workplace struggles as driving force to full-time CEO
  • [10:20] Doubling revenue through full-time entrepreneurship
  • [11:10] Episode Sponsor: Electric Eye
  • [12:07] Ensuring business stability before going full-time
  • [13:26] Harnessing Facebook Pixel for ad success
  • [14:49] Finding an agency dedicated to the business
  • [15:26] Reflecting on team dynamics in decision-making
  • [16:50] Outsourcing warehouse operations for efficiency
  • [18:44] Valuing passion and grit before skills when hiring
  • [20:53] How to get products from Bask & Lather Co.

Resources:

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