On this week's episode, Rob Havasy speaks with Brian Kalis, Managing Director of Accenture Health Strategy and Alicia Graham, Managing Director of Accenture Interactive. They delve into the importance of valuing the Patient Experience and the design challenges facing those developing solutions in Healthcare IT today. They expand upon Accenture Interactive's human-centric approach to strategy that  blends both human and health industry insights into new services for their clients. And they discuss how healthcare design should focus on building complex adaptive ecosystems and finding your shared purpose with your audience  and how to be relevant to them, both in the moment and throughout the entire user journey.