Dillan interviews Tyler Cook—aka TCaptainX, aka TFitX.
Tyler is a full-time Call of Duty creator and former registered nurse turned personal trainer, who’s built thriving online businesses around gaming content and fitness coaching.
They discuss: how storytelling made his basic gaming clips go viral, what creators can learn from his pivot into online personal training, how to turn your audience into clients, building a two-business flywheel, balancing burnout with well-being, creator-friendly health habits, and much more.
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TCaptainX's links...
Website: https://pillar.io/tcaptainx
Twitter / X: https://x.com/TCaptainX_
YouTube: https://www.youtube.com/@TCaptainX
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Follow Dillan on the interwebs...
Twitter / X: https://x.com/dillanroytaylor
Newsletter: https://grindstone.coach/newsletter
Apply for Grindstone Coaching: https://www.grindstone.coach/
Music by myboy.scoochy:
https://www.instagram.com/myboy.scoochy/
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0:00 Intro
0:38 From nurse to full-time COD creator
3:38 Why his early content sucked
7:20 Good storytelling = curiosity + stakes
12:30 Pivoting from gaming to fitness
20:35 Using content to grow a service business
41:16 Creating "flywheel" content
45:04 What creators can do to improve their health now
1:03:38 Tyler's creator revenue streams
1:16:04 Tyler's #1 creator advice
1:18:36 Bye bye bye