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Ecommerce SEO in 2017: Smart Marketing Strategies from John Doherty

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Episode • Apr 11, 2017 • 50m

Free traffic from Google through SEO can be a pillar of success for your Shopify store.

Unfortunately, SEO advice is often general, not actionable, and sometimes wrong.

As a result, it's tough to find 'real' experts.

Today we're talking with John Doherty about ecommerce-specific tactics to grow your organic search traffic.

John is the founder of GetCredo.com, a company that connects great companies with the right marketing expert for their needs. He's also a freelance digital marketing consultant. In the past, he ran growth marketing at Trulia Rentals, marketing for HotPads.com, and worked for SEO agency Distilled in New York City.

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Learn:

  • The highest-leverage things ecommerce stores can do for SEO (that many get wrong)
  • How long does SEO take to work?
  • The right way to think about SEO when getting a new project/site off the ground
  • How to compete against the big players like Amazon and Zappos
  • When you should hire out for SEO?

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