The Next Generation Social Finance App For GenZ w/ Katrin Kaurov & Aleksandra Medina (Co-Founders)

In this episode, Shamus Madan talks with Katrin Kaurov and Aleksandra Medina about the creation and growth of Fridge, a finance app for Gen Z. They discuss user retention strategies, competition, building a community, raising capital, and the challenges in personal finance.

Hey everyone, thank you for tuning into the MBIT Podcast. In today’s episode, we have two guests joining us to talk about their startup, Frich, a social finance app for GenZ. Katrin Kaurov and Aleksandra Medina. Both Katrin and Aleksandra are Co-Founders of the company. Through traveling the world, Katrin and Aleksandra noticed their unhealthy spending habits and decided to take matters into their own hands. With 60% of millennials not able to cover just a $1,000 emergency expense, there has been an increasing number of consumers spending lavishly and above their means. The solution -- Frich (stands for F-ing Rich) is unlike any other finance app on the market in that it brings in the social aspect allowing you and your friend group to build healthy financial habits together.

Learn More About Frich Here: https://getfrich.com/

Twitter of Host: @mbitpodcast

(0:00) Introduction and Background of Guests Catherine Karof and Alexandra Medina (1:27) Genesis of Fridge - The Gen Z Oriented Finance App (6:36) User Retention and Partnership Strategies of Fridge (11:51) Fridge vs Other Finance Apps & Building a Community (14:43) Raising Capital & Long-term Investor Relationships in Startups (17:00) Challenges, Opportunities, and Unsolved Problems in Personal Finance (18:09) Wrapping Up & How to Connect with Fridge