This week's guest is Adam Lawrence. Ron and Adam talked all about 3P, including the steps involved and how it can be used for product innovation. Adam also shared a very interesting anecdote involving cat litter, corn flakes, and ceiling tiles. A MP3 audio version of this episode is available for download here.
In this episode you'll learn: 

The quotes that inspire Adam (3:11)
Adam's background and what he's up to these days (4:19)
What 3P is (5:05)
How Adam first learned about 3P (7:39)
The eleven steps of 3P (11:22)
Where the "moonshine" concept comes from (15:45)
Specific stories about 3P in action (21:49)
Why and how the classically trained engineers struggle (25:22)
Why 3P is so hard to facilitate (29:01)
Adam's tips for anyone looking to hold a 3P event (30:39)

Podcast Resources

Right Click to Download this Podcast as an MP3
Download a Free Audio Book at Audible.com
Adam on LinkedIn
PI Partners

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What do you know about 3P? Have you used it? Describe your experience(s).