#39 - Keith Pelley – CEO, DP World Tour
Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Elevent, makers of sponsorship software that track, evaluate and manage all requests for partnerships. Learn more at Elevent.co
Keith Pelley is inarguably one of the most accomplished sports media and sports marketing executives in the world. Appropriate given his role as CEO of the DP World Tour (formerly the European Tour and headquartered in the UK) takes Keith across the globe as he stewards the 2nd largest professional golf tour on the planet.
Impressive doesn’t begin the describe his career journey – with stints as president of TSN, the Toronto Argonauts, Canada’s Olympic Broadcast Media Consortium, Rogers Media, and now the DP World Tour.
I’ve had the pleasure of working with him - and for him - on a few occasions and can say without hesitation that he possesses an unrivalled work ethic and passion for whatever he does.
For this episode, I caught Keith at his home outside London, England to discuss his career journey, his current mandate at the DP World Tour and some of his many career accomplishments – i.e. Taking the former European Tour to new commercial heights through partnerships with DP World and Rolex… creating Friday Night Football at TSN… taking on the monumental task of producing and commercializing the coverage of the 2010 Olympics, and more.
A few fun stories sprinkled in as well. It was a fun, inspiring and insightful chat. I hope you enjoy!
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out https://rothrevenue.com
Keith Pelley is inarguably one of the most accomplished sports media and sports marketing executives in the world. Appropriate given his role as CEO of the DP World Tour (formerly the European Tour and headquartered in the UK) takes Keith across the globe as he stewards the 2nd largest professional golf tour on the planet.
Impressive doesn’t begin the describe his career journey – with stints as president of TSN, the Toronto Argonauts, Canada’s Olympic Broadcast Media Consortium, Rogers Media, and now the DP World Tour.
I’ve had the pleasure of working with him - and for him - on a few occasions and can say without hesitation that he possesses an unrivalled work ethic and passion for whatever he does.
For this episode, I caught Keith at his home outside London, England to discuss his career journey, his current mandate at the DP World Tour and some of his many career accomplishments – i.e. Taking the former European Tour to new commercial heights through partnerships with DP World and Rolex… creating Friday Night Football at TSN… taking on the monumental task of producing and commercializing the coverage of the 2010 Olympics, and more.
A few fun stories sprinkled in as well. It was a fun, inspiring and insightful chat. I hope you enjoy!
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out https://rothrevenue.com
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