SMMS: The Basics Of Advertising On LinkedIn

SMMS #007 - In today's episode of Social Media Marketing School, I am going to going through the basics of advertising on your LinkedIn Business Profile!

We hear so much content on Facebook Ads nowadays (yes, they are brilliant), but I feel this leaves LinkedIn ads often neglected.

In the episode I discuss:

• How to create a LinkedIn Business Profile
• How to create your LinkedIn ads
• The types of LinkedIn ads you can use (LinkedIn matched audiences)
• How to split test your ads (so that you're able to create the perfect LinkedIn advertisement campaign)
• My favourite types of LinkedIn ads to create

I know this is only a brief introduction to the tool however, for those of you who have never heard of LinkedIn before this is a great place to start.

I hope you enjoy this episode of social media marketing school.

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