avatar

Step-by-Step Pre-Crowdfunding Campaigns: What to Do Before You Raise Money

The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Episode • Jan 31, 2017 • 39m

A funny thing happened. At the end of October, I had a few clients reach out to me and say, "Hey Kurt, you should talk to this guy Reid who just gave an amazing presentation at eCommerceFuel Live about crowdfunding." Turns out they were talking about a client we'd worked with on crowdfunding campaign.

Joining us today is Reid Covington, an energetic entrepreneur with a history of both realizing and accelerating growth for ecommerce businesses. By night, Reid is the founder of Chargemander.com where he successfully raised ~$200k on Kickstarting and another ~$200k on Shopify in their first 3 months in business. By day, Reid is the Director of eCommerce at FCTRY.com where he has helped to 10x their eCommerce channel from $300k/year to almost $3million/year over the last 12 months.

You'll find out exactly what Reid does to ensure their success on Kickstarter, and he even reveals his never-been-shared-publicly-before Kickstarter growth-hacking secrets. He even shares the real numbers behind their winning campaigns.

—

Subscribe to The Unofficial Shopify Podcast on iTunes

Subscribe to The Unofficial Shopify Podcast on Stitcher

Subscribe to The Unofficial Shopify Podcast via RSS

Join The Unofficial Shopify Podcast Facebook Group

—

Learn:

  • When to crowdfund on Kickstarter vs on your own website
  • The most common mistake Reid sees first-time Kickstarter project creators making
  • The top two things to priorize to ensure success
  • The pre-product validation process he used to get 40K email addresses to ensure his Kickstarter's success
  • The behind-the-scenes growth hacks he used to get succesful

Links:

Free Guide

I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free.

Tell me where to send your sample at ecommerce-bootcamp.com