Amazon PPC: When to give up on keywords and when to double down

As the title says, today we discuss "when to give up on keywords & when to double down. As Amazon Sellers it is important for our businesses toi know exactly what is working for us and our customers, and what is not.  So, The good doctor is back (Ellis Whitehead) alongside Lazar Zepinić and of course, I will be your host asking the questions that you may be on the edge of your seat to ask.