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Bonus Episode: Subscriptions is a Performance Channel with Gina Perrelli

Honest Ecommerce
Honest Ecommerce
Episode • Aug 24, 2023 • 23m

Gina is a long-time operator and advisor in the consumer industry. 

She started her career in Email and Content Management and has since emerged as one of the industry’s most pronounced thought leaders on all things customer experience and retention. 

5 years ago, she and her co-founder, Pierson Krass, set out to start a different kind of agency. 

Lunar Solar Group was built on the idea that technology empowers e-commerce brands to scale. 

Gina has worked on launching and scaling brands like Olipop, Super Coffee, Lemon Perfect, and many other leading e-commerce brands that you all know and love. 

Most recently, Gina co-founded Stay Ai which is the subscription platform for modern e-commerce brands where she currently operates the company’s CEO.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [00:54] What is Stay Ai and what does it solve?
  • [02:07] How Gina became passionate about subscriptions
  • [03:59] Lunar Solar Group: Clients, solutions, evolution
  • [05:18] Building and selling KnoCommerce
  • [07:50] From an agency to building an app
  • [09:42] Where Stay Ai came from
  • [11:54] Acquiring Retention Engine
  • [15:21] The advantage of being specific in your outcome
  • [15:55] Always have an exit strategy
  • [17:04] No one has gone public in the Shopify ecosystem
  • [17:37] The sign of a mature entrepreneur
  • [18:40] The 3 things that make Stay Ai unique
  • [21:40] Subscription tips and tricks
  • [22:49] Where to support Stay Ai

Resources:

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