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It’s hard to talk about experiential marketing and not talk about Lou Carbone. Lou is the author of Clued In - How to Keep Customers Coming Back Again and Again. He is widely recognized as the thought leader who launched the "experience" movement. Lou has a great story about how experiential marketing is helping redirect a company that was seeing its main source of business dry up.

Lou speaks at 11 A.M. on November 3, 2005 at the MN-AMA Fall Conference.
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