Episode 10:7 Colin Milner on the Significant Shift in Senior Living

Nancy Griffin welcomes back Colin Milner, CEO of the International Council on Active Aging®. ICAA’s business and consumer initiatives create new paradigms of healthy aging across the globe.

About Colin

Colin Milner is the founder of the active-aging industry in North America. He is the leading authority on the health and wellbeing of the older adult, and has been recognized by the World Economic Forum as one of the “most innovative and influential minds” in the world on aging-related topics. An award-winning writer, Milner has authored more than 300 articles and contributed a chapter to the World Economic Forum book Global Population Ageing: Peril or Promise?

His expertise has been sought by organizations around the world, including the World Health Organization, the White House Conference on Aging, the National Institute on Aging, New Balance, and the European Commission. He is the publisher of the Journal on Active Aging and has authored more than 300 articles on fitness, wellness, and the business of healthy aging.

Key Takeaways

• There are multiple models of wellness with the common goal of helping people to live better longer.
• ICAA latest research shows wellness is a growing priority. Eighty-one percent of the 459 respondents from senior living communities see wellness is a high or essential priority, compared to 60% in 2018.
• Fifty-three percent of respondents believe they have a culture of wellness, permeated throughout the organization and not just within the wellness center.
• The ROI of wellness includes attracting a younger, health-conscious residents and keeping residents at the community longer because they are healthier and more engaged.
• Senior living can’t rely on the government for funding. Government is all about the election cycles and trying to get funds will be extremely difficult.