Daina Trout is the CEO and co-founder of Health-Ade Kombucha. Along with two friends who set out to make a mark on the world, they created an entrepreneur club where they would brainstorm solutions to their everyday challenges.  Including hair loss.  But after learning about an unexpected link between hair loss and scoby—the “mother” of kombucha—they promptly shifted gears and wound up with the multi-million-dollar success we all know as Health-Ade, now available in 35,000 stores nationwide.   In 2018, Health-Ade became the fastest growing refrigerated functional beverage brand in the country.  We love Daina's badass approach to business and hilarious storytelling talents. 

Daina talks about...

• How she was first introduced to the power of kombucha and promptly fell in love
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• Backing into a business idea by identifying a problem to solve first
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• Staying nimble to allow for quick pivots in your business
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• The hurdles of educating the masses on new and strange ingredients--ahem, preach, girl!

Resources:

• health-ade.com
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• LinkedIn: linkedin.com/in/dainatrout
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• Instagram: @dainatrout | @healthade
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• Visit earthandstar.com and use code HTW for 15% off at checkout

Highway To Well is a production of Crate Media