Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Leketa Hawkins

Also known as the Pocketbook Strategist. She is a financial literacy advocate and business consultant based in North Carolina, offering tools and resources to help individuals and small business owners take control of their financial futures.

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🔑 Key Themes and Takeaways: 💼 About Dr. Leketa Hawkins

• Founder of PocketbookStrategies.com, which offers financial literacy programs, tools, and resources.
• Also runs Hawdleigh.com, a platform for financial education courses and templates.
• Her mission is to provide low-cost or no-cost financial education to underserved communities.

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💡 Financial Literacy & Upbringing

• Like many, Leketa grew up in a household where money was not discussed—a common cultural norm that left many unprepared for adult financial responsibilities.
• She emphasizes the importance of breaking generational cycles by involving children in financial conversations early.

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🧠 Emotional Spending

• One of the most common financial pitfalls she sees is emotional spending—buying things to cope with stress, boredom, or celebration.
• She recommends tracking spending for one week to identify patterns and triggers.
• Online shopping makes emotional spending easier and more dangerous due to its convenience.

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📊 Budgeting Strategies

• Advocates for the 50/30/20 rule:
  • 50% for needs
  • 30% for wants
  • 20% for savings or debt
• Encourages people to “name your money before you spend it”—assign every dollar a purpose.

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👧🏾 Youth Financial Literacy

• Stresses the importance of teaching kids that money is a tool, not a goal.
• Encourages parents to:
  • Let kids ask financial questions.
  • Teach saving from every dollar earned.
  • Explain compound interest and the value of investing.

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👩🏽‍💼 Empowering Women Financially

• Many women feel overwhelmed or disempowered financially.
• Dr. Hawkins encourages women to take small steps toward financial clarity and view financial wellness as a form of self-love.

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💬 Final Lessons

• “Money doesn’t change who you are—it amplifies who you are.”
• Understanding the difference between assets and liabilities is foundational:
  • Assets put money in your pocket.
  • Liabilities take money out.

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