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"The X-Factor": Live from eTail West Palm Springs (Feat. Tommy Lamb and Mary Grace Tifft, WITHIN)

Future Commerce
Future Commerce
Episode • Mar 4, 2022 • 46m

Everything is Better in Person

  • Everyone is still suffering through the turmoil of work from home life, job transitions, not knowing how to interact with customers, and so much more but Etail West was able to provide a way for everyone to relate and be in person again for the first time in a long time.
  • “The struggles that any company has to build out culture, whether it's in-person or even more challenging when it's remote, those challenges are no different than when you're trying to build a relationship with your customer.” -Tommy
  • Culture transparency is important, from company culture all the way down to building relationships with your customers.
  • Mary Grace has a brilliant way of thinking called X-Factor, where she analyzes everything on three levels, execution, raw nerve or bravery, and the overall X-Factor (or wow factor) to the thing being analyzed.
  • Etail West provided the opportunity for everyone to connect again, it provided the safety net for life to feel free and for those attending to interact and share successes and helpful strategies of how they pushed through the times of COVID.

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Future Commerce Podcast: eCommerce, DTC and Retail Strategy • "The X-Factor": Live from eTail West Palm Springs (Feat. Tommy Lamb and Mary Grace Tifft, WITHIN) • Listen on Fountain