Body Image, Social Media Strategy, and Being A Viral Tik Tok Expert
Summary:
What IF you could learn the exact marketing strategies that are working right now? And what IF these strategies came from a vetted expert with PROOF to back it up?
On today’s show, we have “The Queen of Social Media”, Rachel Pederson who shares with her distilled wisdom on marketing, Tik-Tok, and the next big trends.
How did Rachel do from being a single mother braving the Michigan heat in a chilly basement to someone who charges hundreds of thousands of dollars in marketing fees? Rachel’s story teaches us a lesson or two in grit and entrepreneurship.
If you are a freelancer or consultant struggling to find clients and/or raise your rates, today’s show has some gold nuggets for you.
Rachel also compares all the major marketing platforms and ranks them based on their effectiveness. Towards the end, she reveals her big why for coming out with her new book, Unfiltered.
This is a show you do not want to miss. Tune in now!
Key Takeaways:
- 00:19 – Thoughts and prayers for everyone affected in the Highland Park tragedy
- 02:36 – Rachel’s background information
- 03:49 – Why did Rachel decide to show her postpartum belly on social media, and what does she think of the overwhelming response?
- 08:21 – When was Rachel find the confidence to teach Tik-Tok ad strategies to others?
- 09:32 – What sort of business has Rachel personally generated from Tik-Tok to date?
- 11:00 – Compared to other platforms, it is easier to connect with your audience on Tik-Tok?
- 12:39 – What was THE most challenging period of Rachel’s life?
- 15:35 – Has successfully facing life’s challenges paved the way for her success?
- 17:11 – The ONE moment that set her on the path to leading to a better life
- 22:03 – What are some of the main reasons why businesses and freelancer come to Rachel?
- 24:59 – How many freelancers out there are actually capable of understanding the bigger picture and getting results?
- 27:02 – How much do good freelancers typically charge?
- 32:47 – Niches make riches – How finding your niche can help you build up your brand equity
- 34:31 – Is it important to add captions to your TikTok videos?
- 37:38 – Creating a freelancing business by design
- 39:37 – Rachel explains why it’s extremely important for her to work with like-minded people who share the same values
- 41:27 – The next big marketing trend that no one is talking about
- 42:39 – Is it challenging to convince business owners to shoot short videos?
- 45:00 – The Billion Dollar Question – YouTube vs. Facebook vs. Tik Tok – which is the best marketing platform out there?
- 46:03 – Does Rachel personally work with any of her clients?
- 47:48 – Rachel’s big WHY for releasing her new book, Unfiltered
- 53:59 – How does Rachel unwind?
- 57:04 – Rachel’s advice to his sixteen-year-old self
- 57:35 – What would Rachel eat if it were his last meal on earth?
- 58:10 – Rachel’s all-time favorite musician
- 58:46 – Connect with Rachel Pederson!
Quotes:
“My dad always taught me like you got to work hard. If you don't have the money, you better have the time. And so, there were certain principles that were drilled into my head, you work hard, you do your best you show up”.
“The number one reason why freelancers come to me is because they can't consistently get clients or they're struggling to create the machine that basically feeds your business”.
“My biggest passion is getting people to create and then enforce their business by design”.
“I used to have to do what it takes to make money. And I won't do that anymore, ever again”.
“The major value in unfiltered is that I'm going to share with you exactly how to succeed by breaking all the rules that society has given you. Things like you have to hustle, you have to ignore your kids, you have to look the part, tuck the part, etcetera. You have to wear a blazer, hide your mess and forget the rest”.
Resources:
Connect with Ben!
Instagram: https://www.instagram.com/therealbenreinberg/
LinkedIn: https://www.linkedin.com/in/benreinberg
Twitter: https://twitter.com/realbenreinberg
FB: https://www.facebook.com/TheRealBenReinberg/
TikTok: https://www.tiktok.com/@therealbenreinberg
Check out Ben's firm here: https://alliancecgc.com/
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